91% of searches don't click beyond the first page of search results. And 56% click on the first result.
Hey, you know we love Norwich, Norfolk and especially having our business in East Anglia but daily one of us from the A Pondlife Limited team gets asked, 'how do you achieve top search engine rankings for your clients?' Well we are going to give away some of our top secrets. You can even subscribe to it here. You are now thinking 'Why would we give away this knowledge?' Well! We can give these SEO tips to you as we know next week there will be something new for us to be concentrating on.
Although we are giving away our advice there is no quick way to achieve top search engine rankings. It takes time and patients. Many companies in Norwich, Norfolk spend money on PPC or sponsored listing when if they just dedicated a little time they could benefit from organic listing for years to come.
We will be updating this blog regularly so please visit it again soon.
1. Optimise Your Title For Maximum Search Engine Results
A page tag is something that you CAN control and is very important to get the right for search engines to rank your website. How best to format the page tag has many different theories. Many of these theories have been tested for years including key word stuffing, using commas and dashes etc but we have found that by picking the top keywords and then running it through one of our keyword tools we can find out geographic data and a number of quiries that we can use to establish what our title tag is going to be. We continue to use the keyword tool until we have 4 or 5 key word phrases. It is important to bare in mind what your webpage is about and use google tools to see what key phrases people are using to obtain your information.
One thing which we look out for is keyword weight and so sometimes we use 'buffer words' to control this. For example we may have a webpage called 'pink cars' then we create the next page as 'find pink cars' and the next 'find pink cars in norwich' This is called longtail!
Over the past few years we have noticed that people are searching for longer and longer key phrases then ever before. Some searches are even up to 7 or 8 words now so it is important for you to think about phrases rather then just keywords.
The final tip in title tags is when you are building the rest of your sites content you will have unique but relevant text to use in the link.
2. Website Content
COMING SOON .......
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Find out more from our website at www.apondlife.com
If you need any help please don't hesitate to contact us here.
Daniel Arpels
CEO
Website Design, Online Marketing & Public Relations
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
www.apondlife.com
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