SEO is not something that can be done over night, it takes a lot of time and work however done correctly the benefits can be enormous. At A Pondlife Limited we achieve high search engine rankings by using these simple 5 SEO tips together with more advance search engine optimisation and want to share them with our fellow citizens in Norwich & Norfolk.
The internet is a great resource for information but like everything there is also a lot of rubbish regarding SEO. Unless your website or blog is targeting a extremely competitive area you can, with time and effort achieve a good search engine ranking by following these basic tips.
1. Get the right keyword and key phrases and place them in your headlines
There are a number of resources you can use to find out what people will use when searching for information, products and services which you and your website can provide. A free tool which we often use is Google Keyword Tool.
What you think people are typing in when searching on major search engines is not necessarily what they are using so don’t take it for granted and research your key phases in depth.
It is important to use key phrases in your headlines and title tags. Most blogging software will make sure this headline is also in the title tag and if you have one of our website design centre websites you can do this by clicking on the page settings and then meta data tab.
You should also make sure that your key phrase is mentioned at least once in the main content of you website at the top of the page.
2. Provide relevant and useful content to your visitors.
Our biggest tip on search engine optimisation is that you need to provide high quality, relevant and useful information in the content of your website.
If you have a blog, you should post at least one new post a week although we recommend two to three times a week. Don’t publish information unless it is relevant as it is better to have high quality content then a load of non relevant information.
You should also try to add more pages frequently, the chances of people finding your website through major search engines will increase as every page will have a different keyword phrase.
3. Link to relevant websites
You should include a resources section to your website but be careful not to put a large link collection on it. Again SEO is about providing people with relevant information and therefore you should only link to website which are relevant to you.
You may also, by linking to other relevant website find that they link back to you. This is important, as incoming links from high quality sites will give you a big boost in search engine rankings given time.
4. Write reviews about websites that you like.
You should write reviews about website which you have found and like. Make them honest and useful. This will help readers and also the site owners of the website which you are reviewing may be keen to give you a link.
5. Use Google Analytics
So how are you going to find out if all your hard work on SEO has paid off? Well Google Analytics is a free tool, which will monitor your success and inform you about your websites traffic. More importantly it will inform you about pages which are not working and help you with providing information about search phrases and other useful information
In Conclusion
Search Engine Optimisation or SEO is not rocket science. Sing simple techniques you will soon find that your website will rank highly within the major search engines.
There are a number of factors which help towards SEO and we have only provide a few simple tips on this blogg. Your time and effort will pay off so keep going!
In the meantime if we can be of any assistance please just give us a call.
The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
Wednesday, 9 July 2008
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