SEO Part 1 - Phrases That Pay

Search Engine Optimisation is like cooking a meal. Your should think of Keywords & Keyphrases are your ingredients. Discovering phrases that pay is all about finding the right keyphrases for you business proposition and product offering. The once you have your chosen keyphrases deploying them for the best effect in your site and campaign.

1. Proposition Development is about working out who your customers or audience are; what you can sell or promote to them online and how they will find your site. Then decide what will convince them to do business with you.
2. Keyword Discovery is the first of three steps in a D-A-D key word analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide.
3. Keyword Attractiveness is the second D-A-D step and involves balancing keyword popularity and keyword comptetiveness to determine the overall opportunity attached to each keyword or phrase.
4. Keyword Deployment is the third and final D-A-D step, where you use the principles of prominence, proximity and density to work out how to chain, split and slice togther keywords into phrases that pay!

Our next blog 1.1 will explain the Proposion  Development process.

The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk

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