What Is Search Engine Optimisation & Why Does My Business Need It?

Over the past few years search engine optimisation has become a buzz term but what does it mean and why do businesses need it. Here is a quick explination and statistics to help you:

Search Engine Optimisation (SEO) is the art of getting your website to the top of search engine rankings. Why would you want to get to the top on Google? Well, here is why SEO is so important for todays modern businesses:

1. Search Engines are the way 90% of people locate resources on the internet and Google has a 75% share in Europe and North America. The Google brand is now rated as the most powerful brand in the world and, within three years, the company is expected to be the largest advertiser in the world.
2. 84% of searchers never make it past the bottom of page two on Google and 65% of people never click on paid (or sponsored) results. Being at the top of non paid (organic) search results is a make or break mission for the modern business.
3. Around 15% of all sales in the british economy are now completed online, and price comparison site Uswitch predicts that internet sales will make 40% of all purchases by the year 2020.

Search Engine Optimisation is essentially a way of making it easy for search engines to find your website and boost your possition in their rankings.

Look for tomorrows blog where we will be discussing how to plan your Search Engine Optimisation Campaign.

The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk

Norfolk's Leading Design & Marketing Agency

Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ

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