Thursday, 17 July 2008
APL Says Yes To Protx For Online Payments
A Pondlife Limited are to use Protx and offer clients an alternative to Paypal as recommended payment options on all their ecommerce solutions. Protx are a trusted online payment portal, which easily integrates into Barclays, HSBC, Nat West bank systems allowing clients to sell products online. Currently APL offer shopping cart facilities through Paypal however APL have announced that their Protx integration will be completed soon. APL have also announced that their own payment system will be updated to accommodate this new payment facility.
Monday, 14 July 2008
Top Website Design Tips For Norwich & Norfolk
As a leading Norfolk website design company APL have a long tradition of creating quality websites that both look great but also rank highly on all the major search engines like Google, Yahoo & MSN. Many of our clients ask us how we achieve this and so we have but together a brief post to help Norfolk companies design better websites.
1. Know why you are building your website.
When building a website you must first be very clear as to why you are building it, what you want people to find out from it and how you want it to be marketed. For instance if your website is going to promote Norwich as a great Norfolk city, would a blog not be better as you can edit it quickly and very easily. There are a number of FREE websites you can use like blogger & word press.
If you are building a website for a Norwich Furniture Store you will need an eCommerce solution with a shopping cart to Paypal. This means you can sell your products or services online through your website.
Making sure you understand your goals and ambitions for your website is the most important part of your website design.
2. Create a website design that looks great but works well on search engines.
It is important that your web design reflects the fact that a website is only any good if it is driving traffic from search engines and therefore increasing business. Many website which we see look fantastic but the coding is very messy and therefore not search engine friendly at all.
A website should ideally not be built in Flash as search engines can not read flash files. There should be plenty of quality content and both inbound and relevant links.
3. Use W3c World Wide Web Consortium guidelines and validate it.
When building a website you should us the World Wide Web Consortium guidelines and make sure the website validates. This is a standard set of guidelines which all websites should be built using. This will also help towards achieve good search engine ranking results.
4. Use clean navigation
Navigation of links on your site plays a big role in determining how long your visitor stays and explores your site. There are a number of factors when deciding this like; What do visitors do as soon as they open your site? They would probably read the content of the present page and then look around to find any other page that interests them.
5. The Cleaner The Better – Website Layout
A clean layout that uses a lot of white space enhances a site's looks. Try to keep the focus on your content. Use fonts that will be available on all computers to prevent your site looking messed up.
6. Everyone must be able to see your website
A site that is easy-to-use always encourages visitors to stay and read your content. For websites with long pages of content this is very crucial as the amount of scrolling required is reduced. Suppose your site doesn't look good for a particular resolution it is very probable that the visitor will close the browser window feeling that the web page is not for their viewing. Designing stretch layouts that fit any screen resolution ensures that you know all your visitors see a visually appealing and professional site.
You can find out more about professional website design here
1. Know why you are building your website.
When building a website you must first be very clear as to why you are building it, what you want people to find out from it and how you want it to be marketed. For instance if your website is going to promote Norwich as a great Norfolk city, would a blog not be better as you can edit it quickly and very easily. There are a number of FREE websites you can use like blogger & word press.
If you are building a website for a Norwich Furniture Store you will need an eCommerce solution with a shopping cart to Paypal. This means you can sell your products or services online through your website.
Making sure you understand your goals and ambitions for your website is the most important part of your website design.
2. Create a website design that looks great but works well on search engines.
It is important that your web design reflects the fact that a website is only any good if it is driving traffic from search engines and therefore increasing business. Many website which we see look fantastic but the coding is very messy and therefore not search engine friendly at all.
A website should ideally not be built in Flash as search engines can not read flash files. There should be plenty of quality content and both inbound and relevant links.
3. Use W3c World Wide Web Consortium guidelines and validate it.
When building a website you should us the World Wide Web Consortium guidelines and make sure the website validates. This is a standard set of guidelines which all websites should be built using. This will also help towards achieve good search engine ranking results.
4. Use clean navigation
Navigation of links on your site plays a big role in determining how long your visitor stays and explores your site. There are a number of factors when deciding this like; What do visitors do as soon as they open your site? They would probably read the content of the present page and then look around to find any other page that interests them.
5. The Cleaner The Better – Website Layout
A clean layout that uses a lot of white space enhances a site's looks. Try to keep the focus on your content. Use fonts that will be available on all computers to prevent your site looking messed up.
6. Everyone must be able to see your website
A site that is easy-to-use always encourages visitors to stay and read your content. For websites with long pages of content this is very crucial as the amount of scrolling required is reduced. Suppose your site doesn't look good for a particular resolution it is very probable that the visitor will close the browser window feeling that the web page is not for their viewing. Designing stretch layouts that fit any screen resolution ensures that you know all your visitors see a visually appealing and professional site.
You can find out more about professional website design here
SEO - 1st page Google rank for Norwich Asset Finance Company
APL has achieved a 1st page rank for Norwich asset finance company, First Finance. APL were employed to design the companies webpage and after just 10 days is already ranking under ‘asset finance Norwich’ on page 1 of Google’s index. Company Director APL, Peter Thatcher said ‘ we are delighted tat after only 10 days First Finance have already achieved page 1 placement on Google, Yahoo & MSN. We will be continuing to work with the company to increase the web traffic over the next few month.’
First Finance is an asset and business finance company based in Wales with a Norwich office.
For more details visit our website here
First Finance is an asset and business finance company based in Wales with a Norwich office.
For more details visit our website here
Friday, 11 July 2008
A Pondlife Limited Trade Mark For Studio A
A Pondlife Limited are delighted to announce that, as of today, the company have acquired the Trade Mark for Studio A. Studio A is a rapidly growing hair salon group in East Anglia providing all aspects of hair care with 3 salons in Attleborough, Waton and at Aldercarr Hall in Great Ellingham.
Daniel Arpels, CEO of A Pondlife Limited said. ‘ We are delighted to now own the trade mark and working with the Studio A team, we will be launching several marketing campaigns to increase the awareness of the already strong brand.’
Studio A is owned by Arpels Inc Limited and its board of directors are all part of the Arpels family.
The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
Daniel Arpels, CEO of A Pondlife Limited said. ‘ We are delighted to now own the trade mark and working with the Studio A team, we will be launching several marketing campaigns to increase the awareness of the already strong brand.’
Studio A is owned by Arpels Inc Limited and its board of directors are all part of the Arpels family.
The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
Wednesday, 9 July 2008
5 Top Simple SEO Tips To Improve Your Search Engine Rankings
SEO is not something that can be done over night, it takes a lot of time and work however done correctly the benefits can be enormous. At A Pondlife Limited we achieve high search engine rankings by using these simple 5 SEO tips together with more advance search engine optimisation and want to share them with our fellow citizens in Norwich & Norfolk.
The internet is a great resource for information but like everything there is also a lot of rubbish regarding SEO. Unless your website or blog is targeting a extremely competitive area you can, with time and effort achieve a good search engine ranking by following these basic tips.
1. Get the right keyword and key phrases and place them in your headlines
There are a number of resources you can use to find out what people will use when searching for information, products and services which you and your website can provide. A free tool which we often use is Google Keyword Tool.
What you think people are typing in when searching on major search engines is not necessarily what they are using so don’t take it for granted and research your key phases in depth.
It is important to use key phrases in your headlines and title tags. Most blogging software will make sure this headline is also in the title tag and if you have one of our website design centre websites you can do this by clicking on the page settings and then meta data tab.
You should also make sure that your key phrase is mentioned at least once in the main content of you website at the top of the page.
2. Provide relevant and useful content to your visitors.
Our biggest tip on search engine optimisation is that you need to provide high quality, relevant and useful information in the content of your website.
If you have a blog, you should post at least one new post a week although we recommend two to three times a week. Don’t publish information unless it is relevant as it is better to have high quality content then a load of non relevant information.
You should also try to add more pages frequently, the chances of people finding your website through major search engines will increase as every page will have a different keyword phrase.
3. Link to relevant websites
You should include a resources section to your website but be careful not to put a large link collection on it. Again SEO is about providing people with relevant information and therefore you should only link to website which are relevant to you.
You may also, by linking to other relevant website find that they link back to you. This is important, as incoming links from high quality sites will give you a big boost in search engine rankings given time.
4. Write reviews about websites that you like.
You should write reviews about website which you have found and like. Make them honest and useful. This will help readers and also the site owners of the website which you are reviewing may be keen to give you a link.
5. Use Google Analytics
So how are you going to find out if all your hard work on SEO has paid off? Well Google Analytics is a free tool, which will monitor your success and inform you about your websites traffic. More importantly it will inform you about pages which are not working and help you with providing information about search phrases and other useful information
In Conclusion
Search Engine Optimisation or SEO is not rocket science. Sing simple techniques you will soon find that your website will rank highly within the major search engines.
There are a number of factors which help towards SEO and we have only provide a few simple tips on this blogg. Your time and effort will pay off so keep going!
In the meantime if we can be of any assistance please just give us a call.
The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
The internet is a great resource for information but like everything there is also a lot of rubbish regarding SEO. Unless your website or blog is targeting a extremely competitive area you can, with time and effort achieve a good search engine ranking by following these basic tips.
1. Get the right keyword and key phrases and place them in your headlines
There are a number of resources you can use to find out what people will use when searching for information, products and services which you and your website can provide. A free tool which we often use is Google Keyword Tool.
What you think people are typing in when searching on major search engines is not necessarily what they are using so don’t take it for granted and research your key phases in depth.
It is important to use key phrases in your headlines and title tags. Most blogging software will make sure this headline is also in the title tag and if you have one of our website design centre websites you can do this by clicking on the page settings and then meta data tab.
You should also make sure that your key phrase is mentioned at least once in the main content of you website at the top of the page.
2. Provide relevant and useful content to your visitors.
Our biggest tip on search engine optimisation is that you need to provide high quality, relevant and useful information in the content of your website.
If you have a blog, you should post at least one new post a week although we recommend two to three times a week. Don’t publish information unless it is relevant as it is better to have high quality content then a load of non relevant information.
You should also try to add more pages frequently, the chances of people finding your website through major search engines will increase as every page will have a different keyword phrase.
3. Link to relevant websites
You should include a resources section to your website but be careful not to put a large link collection on it. Again SEO is about providing people with relevant information and therefore you should only link to website which are relevant to you.
You may also, by linking to other relevant website find that they link back to you. This is important, as incoming links from high quality sites will give you a big boost in search engine rankings given time.
4. Write reviews about websites that you like.
You should write reviews about website which you have found and like. Make them honest and useful. This will help readers and also the site owners of the website which you are reviewing may be keen to give you a link.
5. Use Google Analytics
So how are you going to find out if all your hard work on SEO has paid off? Well Google Analytics is a free tool, which will monitor your success and inform you about your websites traffic. More importantly it will inform you about pages which are not working and help you with providing information about search phrases and other useful information
In Conclusion
Search Engine Optimisation or SEO is not rocket science. Sing simple techniques you will soon find that your website will rank highly within the major search engines.
There are a number of factors which help towards SEO and we have only provide a few simple tips on this blogg. Your time and effort will pay off so keep going!
In the meantime if we can be of any assistance please just give us a call.
The APL Team
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
Monday, 7 July 2008
Google Add Privacy Policy Link To Homepage
Google, has now finished a long debated feud regarding the California Online Privacy Protection Act of 2003 by adding a link to their privacy policy from their Google homepage.
Google until recently had no link to their privacy policy from the homepage which was in breach of this act which states that commercial website which are from the Golden State that collect personal information must have a direct link to their privacy policy from it homepage.
Other major search engine like Yahoo & Microsoft's MSN have included links to their privacy policy and Ask.com added their link last month.
What is Public Releations (PR)
What is Public Relations:
Public Relations, also know as PR, is the practice of managing information between a company and its publics and the media. Public Relations aims to gain positive exposure for companies and/or individuals.
Public Relations can include media relations, press releases, internal communications and press offices all designed to inform the public about a companies news stories.
Why Do I Need Public Relations Help:
Businesses and individuals are more likely to buy from you or use your services if the have heard about you in the media. Using PR can have a strong and powerful effect on your marketing and sales if done correctly. Getting the right PR balance is the challenge.
How can i benefit from Public Relations:
Having strong relations with your local media which could include newspapers and radio and writing good PR stories can increase your brand awareness without the need to pay for advertising space. Newspaper are always looking for good stories to write about and clever PR can manipulate this in the favour of the company.
If you would like to know more about our Public Relations Services click on the link
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
Tuesday, 1 July 2008
Why Is Search Engine Optimisation Important For Norfolk Business
Did you know that 84% of the population now have internet access and find products and services online with one out of every 5 pounds being spent online in the UK.
Norfolk business's have been slower to catch onto the enormous opportunities for business growth through the internet and ecommerce websites. With a little search engine optimisation, also know as SEO, many Norwich and Norfolk based companies could be enjoying a slice of the internet's 4.5 billion pound generated in May 2007 alone.
Online marketing and search engine optimisation is the process of developing, customising or retooling a website so that it achieves a sustained high ranking on Search Engine Results Pages, known as SERP, for important keywords or key phrases. Search Engine Optimisation or SEO uses a combination of techniques, tools and technical know how to get the best possible search results.
There are a number of local website design companies in Norwich and Norfolk who offer search engine optimisation or SEO but local Norfolk users should be wary of SEO companies who guarentee seach engine placement on Google, Yahoo, MSN & Lycos. Reputable SEO firms will confirm that it is impossible to guarantee such results.
Website Design, Online Marketing & Public Relations In Norwich, Norfolk
Norfolk's Leading Design & Marketing Agency
Wood Farm, Deopham Road, Attleborough, Norfolk, NR17 1AJ
For more information visit our website at:
www.apondlife.com
Subscribe to:
Posts (Atom)
Do you want to know more?
Posts
